August Berg

August Berg was founded by Danish entrepreneur and retail specialist Anders Peter Juel Sauerberg and designed by renowned Danish designer Magnus Jörgensen.

August Berg has placed quality and timefulness at its core, creating watches for the discerning, purposeful consumer. August Berg is based on the inspiring thought of reframing the watch from a passive counter of time lost, to actively inspiring you to spend time on the things that bring purpose, meaning, and joy to your life. This appreciation for the time we have - and what we choose to do with it - is essential. At August Berg we call it, timefulness. August Berg aims to inspire others to disconnect from omnipresent time wasters and reconnect with what truly matters to you, and your values.

More than just a watch brand, August Berg wants to make a difference in the world. With every watch sold, we help gift a child with 6 months of quality education in Asia & Africa, and with every 20,000 watches sold, we will build a school with the Human Practice Foundation.

“The aim is to disrupt the watch and jewelry industry by shifting the focus from external values to internal

values”, says Anders Peter Juel Sauerberg, CEO and founder of August Berg.